The Virgin mogul, a passionate and avid kiteboarder, has bought the rights of the PKRA World Tour, in an unusual joint-venture agreement with Best Kiteboarding and the Spanish entrepreneur behind clothing company Zara.
According to the German newspaper Frankfurter Allgemeine, the deal is sealed, and a new umbrella company will start controlling the PKRA World Tour at the end of August, when the Tarifa Pro Kite Tour 2014 runs in Spain.