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Richard Branson buys the PKRA World Tour

richard_branson_modelThe Virgin mogul, a passionate and avid kiteboarder, has bought the rights of the PKRA World Tour, in an unusual joint-venture agreement with Best Kiteboarding and the Spanish entrepreneur behind clothing company Zara.

According to the German newspaper Frankfurter Allgemeine, the deal is sealed, and a new umbrella company will start controlling the PKRA World Tour at the end of August, when the Tarifa Pro Kite Tour 2014 runs in Spain.

You can read the entire Surfer Today announcement here.